Inspired competition is the cornerstone of our economy, and effective advertising is a vital tool to any company’s survival. Zagrans Law Firm has extensive experience with both making competitor challenges and defending against them. We deal with competitor false-advertising challenges in federal court under the Lanham Act, as well as with matters that fall under the general purview of unfair or deceptive trade practices. The depth and breadth of our practice positions our attorneys to respond to demands of accelerated litigation that characterizes false-advertising cases. Our attorneys have significant experience in developing Daubert-proof evidence of consumer perception and consumer decision-making, working with scientific and technical experts to evaluate substantive advertising claims, aggressively assisting our clients’ advertising claims, and defending against deceptive advertising claims made by our clients’ competitors.