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The rise of legal issues in e-commerce

On Behalf of | Jul 27, 2016 | Uncategorized

Many of the same disputes that take place in a traditional business setting also take place in a digital business setting.  However, while the rise in e-commerce has been dramatic and shows no signs of slowing down, there are many issues that are also unique to the online world.

Technology, e-commerce and social media have created a new breed of legal challenges related to copyrights, joint ventures, fraud, false advertising, privacy violations, identity theft and a whole host of other challenges.  Although widespread use of the Internet is only about 25 years old, many law firms and lawyers specializing in e-commerce cases have already built outstanding reputations in representing plaintiffs and defendants ranging from Internet service providers to content companies, and online wholesalers and retailers.

This has given rise to a completely new spectrum of legal services, such as

  • Website development agreements
  • Software licensing
  • Advertising placement and compliance
  • Web hosting and content agreements
  • Click-through and Web-wrap agreements
  • Direct email compliance issues

An experienced e-commerce lawyer must not only be well versed in traditional business commerce law, but they must also understand the in’s and out’s of Federal Trade Commission requirements, the Electronic Communications Privacy Act, the Children’s Online Privacy Act and other relevant regulations and laws governing online transactions and communications.

Online intellectual property issues have also become an important area for e-commerce lawyers.  Protection of software and technology related products and services has forced many firms to move at the speed of the Internet to maintain a proactive stance when it comes to working for the best interests of their clients.  Technology patents and online proprietary information also continue to put many law firms at the cutting edge of new areas of the legal spectrum.

More than ever, it is essential for e-commerce and technology firms to have an outstanding legal partner moving forward into the rapidly evolving world of online wholesaling and retailing.

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